The comp was run by the VFBA and CFS combined. There was a push (and not from Stuart Ellis) for a stand alone CFS identity - like white trucks and yellow PPE and pond slime green uniforms aren't enough.
I'm not sure who won the comp (David you may be right with Gary), however the new logo was adopted after being signed off by VFBA, I believe consultations with the Region and then into HQ!
I guess, if there are enough people who are pationate about the ..... taxi logo, then a stand needs to be made, opinion cast and letters written - the old story winging gets you no where - you need to put up or shut up!!!!
That said, I know from speaking to the chief, he likes tradition and i believe the star and it's values (after all he appears to be a values and traditional man with his emphasis on our safety and watchouts, values etc)
Maybe if your that passionate about the star and your hatred for the yellow cabs logo, then work out a way to build support!
Maybe also a suggestion that all staff wear it on their uniforms to - to keep in line with the branding of their employer etc
(whoops - forgot most staff hate the yellow cabs logo too)