It's sort of like CFS 15-20 years ago - when brigades needed funding from various sources, just to be able to put fuel in the truck, buy basic PPE etc.
Queensland Rural Fire brigade, in terms of funding (and other things) is at least 20 years behind what we have here - no ESL style funding, relying upon the local community, and local Government to provide funds, with the occasional bit of funding from State Government.
The money provided in this type of sponsorhip may be a matter of survival for some brigades in Queensland!!
I don't have any problem with private companies making donations to volunteer fire services - but it is perhaps a little trickier here in SA as, in the view of some, we are "fully funded" by the ESL and hence don't need money from other sources....
Pip