tft...agree
We just do somethings badly, and this is another example. Clearly put together last year, whats the point in a glossy newsletter that is so retrospective that its out of date.
With paid media types available, there is no excuse to not be able to put together something meaningful and real - not one bad news or "we are having problems" type story features - and there are so many to chose from. Is just an apology for a Govt Spin Mag these days, full of loveliness and that warm feeling you get down your leg when you get close to the Government.
How about;
- specialist articles - RCR/Hazmat info for a start
- equipment updates
- overseas relevent info
- seeing as its filtered March, a review of the Fire Season
- up to date infrastructure updates - the toilet block at Brukinga burnt down in Oct - no piccs/story. Surely someone has built something since then somewhere
- the plan......lets get the 10, 15 and 20 year plan out there for staff,training, vehicles and infrastructure - heaven forbid we look ahead and not backwards
if you cant do that then pretty much dont beother sending it to me, its no real use, or else please change it to softer cottonelle paper so I can recycle it
Oh yeah, please dont use the "it's only as good as what you send us for articles" excuse b/s - if you cant manage the output of all the paid media types, then please give you're notice and let somone in that can. Get them out from their desks and coffee machine, give them a laptop and remote login and do some real media stuff.
Wonder what the cost of an individual mailout to all CFS members is 3 or so times per year (14,000 Members, I'm guessing about $20k per annum), and how many BA/RCR/Compartment courses that would run per year. All about priorities isnt it
