Actually Blue, I was being serious. About not being sarcastic anyway.
The hazards are obvious to me because as a fire-fighter, they are clearly relevant to me. But it's easy to think of the property owner who allows that hazard to exist as being stupid, lazy, etc. Whereas fire is not relevant in their lives so they simply can't imagine that loverly green shrubbery that makes their living environment so nice, is actually "fuel".
Only half-serious about needing more fires. However, if anyone can think of a more effective way to make bush-fire impact relevant to Joe Average & his Significant Other in the Hills UI.... we're all ears.