Pip is correct, the media must do a CFS training session every two years to be allowed access to the fireground, they are issued an ID pass to identify that their training is current. This year the training was undertaken by Heidi from Public Affairs and consisted of a good overview of the CFS as well as a solid session on fire behaviour and Air Ops, it gave you a good idea on where to put yourself to minimize the risks.
Anyone entering the fireground must be wearing their full PPE which is generally two piece Proban, boots and a rural helmet. If they are not wearing their gear then they should not be allowed access.
The problems arise when SAPOL block a road, the media arrive and are generally denied access. The area may be safe but because most police officers in patrols don't know about the CFS SOP's regarding media access and they will not let them through. This then creates angst among the media and results in them trying to find other (generally less safe) ways to access the incident.
The major television stations will generally send a helicopter to any decent rural jobs, this assists in getting past any roadblocks and also allows for good vision of the fire.
The media should not always be seen as the enemy, remember that without them no one would know what we do or how we do it, they also are the ones that get the information about ongoing incidents out to the public.
I know that sometimes it seems like they are out to screw you but try to work with them, if you have a local newspaper nearby try and build up a relationship with a reporter. Maybe invite them to a training night or any special events so they can see what you do and possibly do a positive story on your brigade.
If you can be pro-active now it will assist you in the future.