On the other hand, taking the women who have joined, and lining them up in the media, often paraded around with the heirachy - along with comments which basically mean "look at us, we have women" - and thereby keeping those higher up the line happy, by "fullfilling" their Equity & Diversity requirements (or at least, it looks like it does, whether or not the service in question actually means it) - is not necessarily a helpful thing. I am not referring to any specific service /brigade in the comment.
Particularly in areas that have very low numbers of female firefighters, taking the only female fire fighter in the area, and holding her up to the media is sometimes lining the female up to be shot (figuratively speaking).
I much prefer to see publicity about the fire service (whichever one it is) which has pictures which show the firefighters, some of which just happen to be women... or a relevant comment from a fire fighter, who just happens to be a female...
In this way, it is less of lining up the females to be shot, makes it more of a normal thing to have a female depicted - no hype, just that there happen to be male & females in the photo / publicity.
But having said that, going out on an all female crew can be a great publicity thing.... I have come across several members of the public (who had to stop out our road block, while the crew removed several trees that were blocking the road.) The look on their faces was pricesless when they first come across the females at the road block, and have a chat to them, and then watch as the chainsaw operator stops, and puts the chainsaw down (having finished the tree) and removes the hemlet & coat...to show another female. Then another female then has to move the appliance to allow the traffic through.....
The bulk of those watching would have assumed that the firefighters were male, and saw them doing the job quite well...and then found out they were female......which I suspect changed a few perceptions....
Pip
(In a brigade with a female Captain,& 7 female firefighters...)